Take back your attention.

Your phone keeps asking for your attention.

Join Edition 01

Images are generated impressions.

500 pieces · first 200 at introductory price · Kickstarter Q4 2026

Every time you pick up your phone, you've already lost.

The first 500 minagis will never be made again
Why minagi

Our best intentions begin on the screen that distracts us.

We open a focus app, set a timer, and end up adrift between notifications and messages.

Minagi gives you a powerful method for focus, calm and rhythm.

No app. No screen. No notifications. Just time, attention and a soft tone that brings you back.

Manifesto

“We believe: attention is the most precious possession of this century”

Geert-Jan & Jurriën

Three movements.

That's all
A hand turning the brass dial
The ritual · turn and release
01

Wind

Turn the brass dial to 5, 10, 15, 30, 45 or 60 minutes.

02

Focus

The dial shows how much time remains, while the movement runs on silently.

03

One tone

At the end of the session, a soft hammer strikes the brass bowl. A gentle tone marks the end of your session of full attention.

Try it

Turn. Release. Focus.

Turn the dial, then let go

The warm tone tells you your session is over.

One warm tone. Sound you can feel.

The warm tone of minagi quietly marks the end of your focus moment. For work, study, meditation, breathing or unwinding.

Buy now. Use forever.

The inside
Minagi in motion · indicative impression

Fully mechanical. Made to be repaired. Pure clockwork, brass and wood. Simple to operate by hand.

01

Brass singing bowl

Solid brass, tuned to 400–500 Hz. A soft-hammer striker gives a warm, resonant tone.

02

Mechanical movement

The dial winds a classic clockwork movement that drives the timer. Runs without power.

03

Striking mechanism

At the end of the block, the movement releases a hammer that strikes the bowl. One clear, warm tone.

04

Minute scale

The position of the brass knob shows the remaining time. The disc is the display.

On focus

Simplicity is the ultimate sophistication.

Leonardo da Vinci
Datasheet

Walnut and brass. Pure materials.

Datasheet · MNG-001 · Rev. 2026.0

minagi — walnut cube with brass singing bowl and dial
Material datasheet MNG-001
Body
Solid walnut · 10 × 10 × 10 cm · 900 g
Bowl
Solid brass · tuned 400–500 Hz
Dial
Knurled brass · 5-minute scale
Movement
Spring-driven clockwork · no battery
Timer
5 · 10 · 15 · 30 · 45 · 60 minutes
Display
The dial · read at a glance · no screen
Repairable
Modular · bowl, striker and movement replaceable
Power
None. Ever.
Materials
Wood, brass and a metal movement
What you don't get
Plastic. App. Account. Subscription. Data. Distraction.
For whom

A desk object for people who'd rather think.

Different desks, the same moment: a tactile cue that says — now I disappear for a while.

Moments with minagi.

Lookbook
At a design desk with colour swatches
Beside a tea ritual and a plant
On a desk with a notebook and coffee
  1. 01

    Deep work

    30 · 45 min

    Focused work, full attention.

  2. 02

    Micro-break

    5 min

    A short pause, without your phone.

  3. 03

    Breathing

    5 · 10 min

    Sit quietly, or simply breathe.

  4. 04

    Meditation

    closing tone

    A soft tone to end the session.

  5. 05

    Study sprint

    study block

    For students marking off a block of focus.

凪
nagi

The stillness when the wind drops.

nagi (凪) is the Japanese word for the calm that settles over water when the wind dies down.

Minagi brings that feeling within reach: a mechanical ritual for focus and calm. No screen, no noise, just full attention.

Developed by an unusual team

Minagi is the first product of an experiment.

The idea for minagi grew out of a daily irritation: the constant distraction of our phones, notifications and screens. We are always reachable, yet rarely truly present. So we asked ourselves a simple question: what if we made an object that helps people take back control of their time and attention?

Minagi is our answer: a mechanical focus timer with a singing bowl. No app. No screen. No notifications. Just a deliberate moment of full attention, for work, study, meditation or breathing.

More products around attention and calm will follow.

Geert-Jan Smits
Geert-Jan Smits
Co-founder

Experienced design-furniture entrepreneur and startup investor. Believes in the power of focus, pure living and enjoying the moment.

Jurriën Kerstholt
Jurriën Kerstholt
Co-founder

Led the e-commerce agency De Nieuwe Zaak for twenty years. Convinced of technology's impact on organisations, and curious where the limit lies. Time to go find it.

Full attention. No distraction. Geert-Jan & Jurriën

Launch

Be among the first 500.

Minagi will be available to order as soon as the campaign goes live on Kickstarter. The first 200 buyers get the early-bird price.

Save €30 · first 200
Early bird
€99

The full minagi at launch price.

Buy now. Use forever.
€129

The full mechanical focus timer.

Leave your email address and be the first to receive the link as soon as the Kickstarter campaign goes live. The first 200 buyers pay €99.

Only 500 of Edition 01 will ever be made. Each Edition 01 carries its own serial number. Delivery date and available finishes follow at launch.

Good to know.

FAQ

That's right. Here's how you read the time: the position of the brass knob shows the time remaining, the disc is your display. Fully mechanical and readable at a glance.

A mechanical movement releases a soft hammer that strikes a solid brass singing bowl, tuned to 400–500 Hz. One warm, acoustic tone.

Blocks of 5, 10, 15, 30, 45 and 60 minutes. Turn the dial and let it run.

No, none of that. Minagi is fully mechanical and autonomous: pick it up, turn it and work, study, meditate or breathe with attention.

Yes. The bowl, the movement and the striker are independent parts, designed to be repaired and to last.

minagi launches in Q4 2026 on Kickstarter. Edition 01 is limited to 500 individually numbered pieces. The first 200 backers pay €99; the retail price is €129. Delivery dates are confirmed at launch.

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